CompUSA, a previous “top three” electronics retail chain in the US, is now back in action with a whole new strategy. After filing for bankruptcy two years ago, and now a member of parent company Systemax, CompUSA is coming back with lower prices and remodeled stores.
Most controversially, CompUSA is enabling comparison shopping by way of every computer in the store (via the web). Ever wanted to go to the store to look at a product and then go home and order it on the web at a cheaper price? Now you can make your purchase with Amazon, at CompUSA, based on the product you like in the store. Of course, that’s not what they’re shooting for.