Tag Archives: Marketing

Google Ventures – Supporting Entrepreneurship

Google Venture is an investment opportunity for entrepreneurial endeavors, with investment amounts “ranging from seed funding to tens of millions of dollars, depending on the stage of the opportunity and the company’s need for capital.”

Ventures of particular interest include a “broad range of industries, including consumer Internet, software, hardware, clean-tech, bio-tech and health care.”

If you think you have what it takes to spike Google’s interests, click here to let them know.

Google buying Twitter? Social buzz suggests – maybe

All the talk of the Internet right now if focused on the rumors circulating that Google is in final stages of negotiations on the acquisition of Twitter. This is interesting news, especially when you remember that Twitter doesn’t make any money. It was recently valued at $250 million yet turned down an offer from Facebook for $500 million (*including stock).

With Twitter a part of the Google family, Google could really extend the speed as which social data travels. Twitter is the place to be if you want real-time info on whats happening around the world, in a countless number of topics. Google News and other Google products could certainly benefit from some synergistic efforts with Twitter, extending reach beyond what they are capable of today.

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Samsung covers sheep with LEDs for viral marketing initiative

Samsung recently worked with Viral Factory on a viral marketing initiative. Pretty interesting approach to getting people’s attention – get a huge herd of sheep and cover them in LEDs. When it gets dark, make them run around and timewarp the video playback for all kinds of interesting visual effects. While I’m not a big fan of herding sheep, I watched the video until the end – one of those things where you’re just not quite sure why you keep watching, but you do.

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Seems like Zappos is all over the interactive marketing space

zappos

Everywhere I look these days, whether it’s DMNews, OMMA (MediaPost) or a random blog like the SitePoint article linked to below, Zappos is getting a ton of credit these days for their marketing practices. They were featured in Celebrity Apprentice a couple weeks back – the project was building a comic book super-hero for the brand.

You can check them out on Twitter as well.

SitePoint article: How Zappos does customer service and company culture