Tag Archives: viral

Samsung covers sheep with LEDs for viral marketing initiative

Samsung recently worked with Viral Factory on a viral marketing initiative. Pretty interesting approach to getting people’s attention – get a huge herd of sheep and cover them in LEDs. When it gets dark, make them run around and timewarp the video playback for all kinds of interesting visual effects. While I’m not a big fan of herding sheep, I watched the video until the end – one of those things where you’re just not quite sure why you keep watching, but you do.

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